News prestations

•  News prestations
•  11th - 12th March 2022
•  Photo Credit: NOVELTY
•  Production: City Neon
•  Place: ITHRA - King Abdulaziz Cultural Center
•  Culture, Events, Sport
•  Crafts: Lighting, Sound

Novelty Middle East was at ITHRA for the PiCon Moment : Neon Ride, in cooperation with the Ministry of Sports, where all participants have been challenged to try to collectively reach the distance...

•  News prestations
•  12 march 2022
•  Photo Credit: NOVELTY
•  Production: Auditoire
•  Place: Expo 2020 Dubai
•  Customer: snapchat
•  Institutional, Events
•  Crafts: Video, Sound, Lighting, Electricity

Connections is an interactive Augmented Reality experience that celebrates Dubai's unique role of connectiong the workd and brings to life the Expo theme of Connectiong Minds with a...

•  News prestations
•  9th february 2022
•  Photo Credit: NOVELTY
•  Production: The qode
•  Place: Al Quoz - Dubai
•  Customer: Isabel Marant
•  Events, Produkteinführungen, Fashion, Party, Gala, Diners
•  Crafts: Electricity, Lighting, Sound, Truss & Rigging, Video

Isabel Marant and guests gathered at Concrete in Dubai for an intimate event marking the launch of the Isabel Marant SS22 campaign.Novelty delievered full technical support for The Qode.

•  News prestations
•  Du 1 au 4 February 2022
•  Photo Director: Nicky TISSERAND
•  Photo Credit: NOVELTY
•  Production: Auditoire
•  Customer: Van Cleef & Arpels
•  Fashion, Events
•  Crafts: Lighting, Sound

Van Cleef & Arpels unveils 80 pieces from its new “Sous les étoiles” high jewelry collection, which includes 120. We were proud to support our client Auditoire. Novelty...

•  News prestations
•  18th december 2021
•  Photo Credit: NOVELTY
•  Production: Inspiratus
•  Place: Louvre Abu Dhabi
•  Events, Institutional, Culture
•  Crafts: Video, Sound, Lighting

In celebration of the international day of Arabic language, the Institut Français in the United Arab Emirates, Arabic Language Center, Louvre Abu Dhabi, Sorbonne University Abu Dhabi, and...

•  News prestations
•  December 4-5
•  Photo Credit: NOVELTY
•  Production: MFA
•  Customer: Ice Event
•  Event, Events, Culture, Sport, Concert, Spectacle
•  Crafts: Sound, Lighting, Truss & Rigging

Coca-Cola Arena has been transformed into an ice rink for the first time for the Dubai Ice Show. The Dubai Ice Show hosted high-profile international professional ice hockey league match between...

•  News prestations
•  29th – 30th November 2021
•  Photo Credit: NOVELTY
•  Production: MOMENTS INTERNATIONAL
•  Place: ITHRA - King Abdulaziz Cultural Center
•  Events, Institutional
•  Crafts: Sound, Lighting

A nostalgic musical performance by the artist Tarek Alarabi Tourgane and his family: Muhammad, Dima, and Tala. They recalled and sang the most famous songs in the classical Arabic language, of the...

•  News prestations
•  November 2nd to 24th
•  Photo Credit: NOVELTY
•  Production: Luxury Makers by Auditoire
•  Place: Burj Park
•  Customer: Tiffany
•  Fashion, Institutional, Events, Party, Gala, Diners
•  Crafts: Video, Truss & Rigging, Sound, Lighting, Electricity

Jewelry brand Tiffany & Co. recently unveiled its 2021 Blue Book Collection in Dubai. The New York-based house marked the first time it showcases its famed high jewellery collection in the...

•  News prestations
•  27th october 2021
•  Photo Credit: NOVELTY
•  Production: City Neon
•  Place: King Abdulaziz Cultural Center in Dammam
•  Culture, Events, Institutional
•  Crafts: Video, Truss & Rigging, Sound, Lighting, Electricity

Now in its fourth year, Saudi Arabia’s Tanween has launched in Dhahran under the theme Tools: Crafting Creativity.Tanween 2021 explores the role Tools have in our creative process and...

•  News prestations
•  Sept.22 until Sept.25
•  Photo Credit: NOVELTY
•  Production: Moments
•  Place: King Abdulaziz Cultural Center in Dammam
•  Institutional, Events, Culture
•  Crafts: Lighting, Sound, Truss & Rigging, Electricity

Happy National Day to the People of Saudi Arabia!In celebration of Saudi Arabia’s 91st National Day, the King Abdulaziz Center for World Culture launched a collection of Saudi cultural and...

•  News prestations
•  10 & 11 sept 2021
•  Photo Credit: NOVELTY
•  Production: City Neon
•  Place: King Abdulaziz Cultural Center in Dammam
•  Events, Institutional, Convention-Seminaries
•  Crafts: Video, Sound, Lighting, Electricity

Here is a throwback from Learning Beyond Conference in the King Abdulaziz Center for World Culture – Saudi Arabia. Learning Beyond Conference by Ithra was for everyone and anyone who...

•  News prestations
•  9 septembre 2021
•  Photo Credit: NOVELTY
•  Production: The qode
•  Place: ICD Brookfield DIFC - Dubai
•  Customer: Guerlain
•  Events, Institutional
•  Crafts: Video, Truss & Rigging, Lighting, Sound, Electricity

Throwback from Guerlain event "L'art et la Matière" in ICD Brockfield DIFC - Dubai.Novelty Middle Eastdelivered full technical supportfor the agency "The Qode" : Video...