Middle East - Dubai

The agency overs the Middle East with an agency in Dubai (UAE), Dammam (KSA) and Doha (Qatar). Due to the high demand of the “French touch” beyond the borders of Europe, the management of Novelty decided to sign an agreement with a company already established to which we provide our expertise, our logistics, our equipment and our know-how. With more than 16 years experience in the Middle East event industry, Novelty Middle East provide you the quality and result expected and deserved.

Novelty Middle East which is established in the Unites Arab Emirates, Kingdom of Saudi Arabia and Qatar was founded by its managing director Serge Huber. Along a background of 30 years in the Event Technical field, including 16 spent in the Gulf region, Serge Huber has outstandingly managed reputable and consequent events such as the Burj Khalifa opening, the Kuwait 50^th anniversary, Abu Dhabi Art Fair, the Dubai World Cup and many more.